SourcerySourcery
All articles
This article was originally posted on our sister site wearemarzipan.com — click here to read the canonical version.
Email & Social

The 4 Must-Have Email Automation Programs for B2B Marketers

Email is alive and well in the AI era. The four automation programs every B2B organisation should have running right now.

Paul Wright8 August 20252 min read
Hand-drawn doodle of an email envelope inside a circular automation loop arrow, on an aqua background.

TL;DR

  • Four email automation programs every B2B organisation should already be running.
  • Confirmation emails hit 70%+ open rates — treat them as nurture, not transactional afterthoughts.
  • Open-opportunity contacts need CRM-stage-specific content, distinct from routine marketing.
  • All four depend on solid segmentation — build the data foundation first.

Get notified of new posts

Practical ops, automation and AI. No spam.

By submitting this form, you agree to our Privacy and Cookies Policies.

Share

Overview

Email is alive and well in the AI era, yet most B2B companies still lack the fundamental automation programs. This piece names the four that deliver the clearest ROI and how to structure each one.

What the full article covers

  • An advanced confirmation email series that turns a single conversion into a relationship.
  • Closed-lead nurture (drip) for prospects who aren't ready to buy yet.
  • Open-opportunity nurture that syncs to CRM stages to support the sale.
  • A welcome series that sets expectations and builds trust from day one.
  • Why segmentation is the foundation all four depend on.
Read full article on www.wearemarzipan.com
PW

Paul Wright

Director at Sourcery

Paul founded Sourcery in 2018. He has spent the last 16 years building commercial marketing and operations teams and managing CRM, marketing automation, and digital marketing channels for some of the world's largest B2B organisations.

Back to all articles

Keep reading

All articles
Hand-drawn doodle of the Marketo flame mark on a tile with ‘MCP’ written below, on a violet background.
AI & Integrations

The Great Leveler: Marketo MCP Is Here — What Every Marketo User Should Do With It

Adobe shipped a hosted MCP server for Marketo Engage with 100+ operations. How to use it for housekeeping, routine ops, sales handoffs and the wider Marketing Operations AI ecosystem.

22 April 2026 · 3 min read

Hand-drawn doodle of an S-to-D tier grid with email icons thinning out toward the lower ranks, on a mint background.
Marketing Automation

A Five-Tier Marketing Automation Maturity Model for B2B Teams

From basic CRM sync to signal-driven orchestration and a fully integrated revenue engine — diagnose where you are and what to build next.

16 April 2026 · 3 min read

Hand-drawn doodle of an open playbook of X’s and O’s with an email routed to a person, on a sage background.
Marketing Automation

B2B Email Marketing and Automation Programs: The Campaigns Every MOps Team Should Build

The Contact Washing Machine, Welcome Series, funnel-stage nurture and triggered velocity — the programs every well-run MOps team has running in the background.

1 April 2026 · 3 min read