Platform expertise

Pardot (MCAE)

Pardot, now Marketing Cloud Account Engagement, configured to work hand in glove with Salesforce.

The problem

Pardot only works as well as its Salesforce setup — and that join is where most of the trouble lives.

The connector and sync misbehave, so marketing and sales data drift apart.
Scoring and grading don't reflect how you actually qualify.
Campaign influence reporting doesn't add up, so marketing can't prove its impact.

How we help

What this looks like in practice

We know Pardot and Salesforce as a pair. We sort out the connector, scoring, segmentation, and compliance so your marketing and sales data line up and your campaigns report accurately.

Connector, sync, and scoring set up correctly
Clean segmentation and engagement programmes
Compliance and consent handled across regions
Campaign influence and reporting that adds up

Why it matters

What you get out of it

Less manual work

Automate the repetitive jobs that eat your team's week, so they can spend their time on work that moves the needle.

Cleaner data

One reliable source of truth, properly maintained, so reporting and decisions rest on numbers you can trust.

Faster pipeline

Smoother handoffs and sharper targeting mean fewer leaks between teams and more of the right opportunities moving forward.

The work behind it

Services this draws on

Marketing Ops & ABM CRM Admin & Sales Ops Data & GTM Intelligence

Recommendations

The people we've worked with, in their own words

Read all recommendations

I had the pleasure of working with Paul at SCIEX and was impressed by his expertise in Salesforce and marketing automation. Paul consistently brought clarity and efficiency to our CRM and automation initiatives, translating complex requirements into practical, high-impact solutions for both marketing and sales teams. He is highly knowledgeable, collaborative, and results-driven, with a strong ability to improve processes and drive meaningful business outcomes.

Marie-Lise Perrault

Senior Global Marketing Communications Manager - Biopharma & Pharma

SCIEX

I had the extraordinary experience of working with Paul for a year while we were both at Metabolon. Paul isn’t just passionate about marketing, he lives and breathes it. His mastery of marketing automation tools is impressive, but what really makes him shine is the way he obsesses over the details. Every campaign, every workflow, every single decision has been crafted with care and precision. But here’s the real gift: Paul isn’t just a technical wizard. He’s a leader who brings heart and community to the table. He has this uncanny ability to turn complexity into clarity, and he does it in a way that lifts up every single person he works with. Every project with Paul feels structured, purposeful, and honestly, fun. If and when I have the chance to work with Paul again, I’d do it in a heartbeat.

Libby Bean

Sales Operations Manager, Amercias Commercial East & West

Darktrace

I’ve had the pleasure of working with Paul for nearly three years, including two years where he was my direct reporting manager. Paul is an exceptionally passionate marketing professional with deep expertise in marketing automation tools and systems. His attention to detail is remarkable and consistently sets a high standard for quality and precision in everything he does. What truly sets Paul apart is his rare ability to combine strong technical knowledge with thoughtful, people-focused leadership. He brings clarity, structure, and purpose to his work while empowering those around him to grow and succeed. As he takes the exciting step of starting his own marketing consultancy, I have no doubt he will bring the same level of excellence, insight, and dedication to his clients. I wish him every success in this next chapter and couldn’t recommend him more highly.

Mercy Sharanya Mohanraj

Marketing Operations Specialist

Metabolon, Inc.

FAQs

Before you ask

It's Marketing Cloud Account Engagement (the renamed Pardot) — the B2B tool tied to Salesforce, not the B2C Marketing Cloud.

Yes — connector, sync behaviour and field mapping are some of the most common things we're brought in to repair.

Want this for your team?

Tell us where things stand today and we'll map out what working together would look like for pardot (mcae).

Get a quote Book a discovery call