Services · Pipeline on purpose

Campaigns & Demand Generation

End-to-end campaign delivery — email, landing pages, paid and ABM — engineered to create and capture demand and measured against pipeline, not vanity metrics.

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The problem

Campaigns take weeks to ship, and when they land you can't prove what they returned.

Every campaign is a from-scratch scramble across disconnected tools, so velocity is low and quality is inconsistent.
Reporting stops at opens and clicks, so you're measuring activity instead of pipeline.
Paid spend isn't suppressing customers or existing opportunities, so budget leaks on the wrong people.

What's included

What we'll take off your plate

Email design, build and scheduling that ships in days, not weeks
Landing pages, forms and dynamic content that convert
Paid search and paid social, managed to pipeline
ABM multi-channel orchestration against target accounts
A/B and multivariate testing baked into the process
Webinar and event operations, end to end

How it works

Scoped tight. Delivered end to end. Handed over clean.

Scope

A short discovery call, then a fixed scope and an honest estimate. You know what you're getting and what it costs before we start.

Build

A senior operator does the work, in small reviewable increments you can see — not a black box you wait months on.

Hand over

Documented and trained, so it's yours to run. We make ourselves useful, then we make ourselves optional.

Selected work

Proof we've done this before

SciLeads

Life-science SaaS

From cold outreach to a marketing engine that pays its way.

SciLeads converted demos well but generated next to nothing from marketing. We rebuilt the site on a faster, search-ready platform, shipped interactive lead-generation tools that let prospects find value before talking to sales, ran an SEO-led content programme alongside a first paid-search pilot, and migrated email from Mailchimp to HubSpot — growing a GDPR-compliant list from 6,000 to over 22,000 in the process.

Web DesignContent & SEOPaid SearchEmail MarketingCRO

+$1.4M: Pipeline growth
+$280K: Total bookings
+34%: Engaged sessions
+54%: Deals from marketing

Recommendations

Proof from the field

Read all recommendations

I had the pleasure of working with Paul at SCIEX and was impressed by his expertise in Salesforce and marketing automation. Paul consistently brought clarity and efficiency to our CRM and automation initiatives, translating complex requirements into practical, high-impact solutions for both marketing and sales teams. He is highly knowledgeable, collaborative, and results-driven, with a strong ability to improve processes and drive meaningful business outcomes.

Marie-Lise Perrault

Senior Global Marketing Communications Manager - Biopharma & Pharma

SCIEX

I had the extraordinary experience of working with Paul for a year while we were both at Metabolon. Paul isn’t just passionate about marketing, he lives and breathes it. His mastery of marketing automation tools is impressive, but what really makes him shine is the way he obsesses over the details. Every campaign, every workflow, every single decision has been crafted with care and precision. But here’s the real gift: Paul isn’t just a technical wizard. He’s a leader who brings heart and community to the table. He has this uncanny ability to turn complexity into clarity, and he does it in a way that lifts up every single person he works with. Every project with Paul feels structured, purposeful, and honestly, fun. If and when I have the chance to work with Paul again, I’d do it in a heartbeat.

Libby Bean

Sales Operations Manager, Amercias Commercial East & West

Darktrace

I’ve had the pleasure of working with Paul for nearly three years, including two years where he was my direct reporting manager. Paul is an exceptionally passionate marketing professional with deep expertise in marketing automation tools and systems. His attention to detail is remarkable and consistently sets a high standard for quality and precision in everything he does. What truly sets Paul apart is his rare ability to combine strong technical knowledge with thoughtful, people-focused leadership. He brings clarity, structure, and purpose to his work while empowering those around him to grow and succeed. As he takes the exciting step of starting his own marketing consultancy, I have no doubt he will bring the same level of excellence, insight, and dedication to his clients. I wish him every success in this next chapter and couldn’t recommend him more highly.

Mercy Sharanya Mohanraj

Marketing Operations Specialist

Metabolon, Inc.

One flat rate. No long lock-in.

Every discipline is billed at the same transparent hourly rate — scoped up front, invoiced on actuals.

See pricing

FAQs

Before you ask

We handle the build and the ops; for heavy creative or brand work we partner with specialists or sit alongside your agency.

Against pipeline and revenue, with proper attribution — not impressions and MQLs that look good and tell you little.

Yes — search and social, set up to suppress customers and live opportunities so spend lands on net-new demand.

Need help with campaigns & demand generation?

Tell us the scope and we'll send a fixed quote — no pushy sales call.

Get a quote Book a discovery call