Blog
Notes on the work of operations
Practical pieces on marketing operations, CRM, data and automation — drawn from the systems we build and run.
How to Build Your Own LinkedIn Wrapped in 5 Minutes (Steal the Prompt)
Turn your LinkedIn data export into a Spotify-Wrapped-style carousel in five minutes. The exact prompt, the 13-card library, and the rules that stop AI inventing your numbers.
14 June 2026 · 5 min read
The Great Leveler: Marketo MCP Is Here — What Every Marketo User Should Do With It
Adobe shipped a hosted MCP server for Marketo Engage with 100+ operations. How to use it for housekeeping, routine ops, sales handoffs and the wider Marketing Operations AI ecosystem.
22 April 2026 · 3 min read
A Five-Tier Marketing Automation Maturity Model for B2B Teams
From basic CRM sync to signal-driven orchestration and a fully integrated revenue engine — diagnose where you are and what to build next.
16 April 2026 · 3 min read
B2B Email Marketing and Automation Programs: The Campaigns Every MOps Team Should Build
The Contact Washing Machine, Welcome Series, funnel-stage nurture and triggered velocity — the programs every well-run MOps team has running in the background.
1 April 2026 · 3 min read
B2B Email Marketing Automation: Stop Using Your MAP Like an Email Platform
Most B2B teams use only 20–30% of their MAP. The four main platforms, nine essential automation functions, and how automation should change by funnel stage.
31 March 2026 · 3 min read
The Evolution of SERP: Before and After AI
AI Overviews now dominate the SERP. What the shift to answer engines means for your content and SEO strategy.
12 September 2025 · 2 min read
The Top Channels for Life Science Lead Generation
The five channels that consistently deliver awareness, qualified leads and pipeline for life science teams.
25 August 2025 · 2 min read
Life Science Content Marketing Fundamentals: Understanding Your Audiences
Technical buyers vs economical buyers — understand who you're writing for before you write a word.
25 August 2025 · 2 min read
The 4 Must-Have Email Automation Programs for B2B Marketers
Email is alive and well in the AI era. The four automation programs every B2B organisation should have running right now.
8 August 2025 · 2 min read
Introduction to the Oracle Eloqua Salesforce Integration App
Eloqua's legacy Salesforce integration was retired in 2021. A practical introduction to the replacement app — actions, imports, marketing activities and Campaign Canvas wins.
16 August 2021 · 8 min read
A Marketer's Guide to Automation: The Evergreen Machine (Part 1)
How to keep long-cycle buyers warm with marketing automation — from your first evergreen nurture to tiered, behavioural and personalised campaigns.
11 August 2021 · 9 min read
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